No, this is not a sponsored post, and no, H&R Block is not an affiliate. I say that because I am about to lavish their ad wizards with praise, and any right-minded cynic will think I have something to gain by doing so. Alas, I do not.
I happened to click an ad for the H&R Block page on Facebook this morning and I have to say, I was blown away.
I would guess that 20-30 year olds (Facebook’s primary market) are not big users of tax services, but it looks like H&R Block is trying to change that. Or, at least, get their name emblazoned in young people’s heads so that when they do have tax worries, they know who to call.
The Facebook page isn’t extensive, but it features applications like a Financial Math Quiz (you can compete against friends), and a game called “The Deductor,” in which you collect deductions while avoiding IRS agents – all before April 15th. So clever.
There is also a series of videos including one entitled “Getting Naked for the Block.” I have not yet watched them, as I am at work, but they sound, uh, interesting.
Having worked in marketing myself, I know how difficult it is to come out with out-of-the-box ideas—even with the help of sites like Facebook—and I am duly impressed when I see it done.
Kudos to H&R Block for their efforts!