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How To Invest In Dividend Stocks The Right Way

Dividend stocks can be an excellent investment while providing passive income. Read this complete guide on how to invest in dividend stocks.
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Look, everyone knows that money doesn’t grow on trees, but dividend stocks might actually be the next best thing. When you invest in dividend stocks, you get paid in perpetuity (forever) for that single investment as long as you own the asset, and the company continues to pay dividends.

Okay, so it might sound too good to be true. But the reality is, you might be surprised at the opportunities available to those who learn how to invest in dividend stocks. 

What are dividends?

Struggling With The Concept Of Dividend Stocks? Learn How To Invest In Them The Right Way - What are dividend stocks?

When a company makes money, they have various choices about what to do with a profit surplus. They can:

  1. Reinvest the money for growth.
  2. Pay off debt.
  3. Buy back stock.
  4. Pay dividends.
  5. All of the above.

In plain English, a dividend is a payment made to investors that own stock in that company. It’s paid as an equal amount per share, and that figure is determined by the company’s profits (as well as their dividend policy). 

You can think of it as your share of a business’s earnings. Another way to look at dividends is as a quarterly bonus for being a partial owner.

These payments can be paid monthly, quarterly, or annually. On occasion, there are also special dividends paid as a larger one-time disbursement, usually after a particularly strong earnings period to distribute profits.

As an investor, you can choose to take the dividend as a cash payment or reinvest the proceeds to buy more shares of the company (more on this below).

Why do companies pay them?

Companies are under no obligation to pay their investors dividends, yet many still do. There are a couple of reasons for this practice.

First, dividend payments attract investors. They do so by signaling the following:

  • Because dividends produce a steady stream of income, dividend-paying stocks are very attractive to retirees looking for cash flow or long-term investors looking for immediate positive returns, cumulative growth, and diversified portfolios.
  • Companies that pay dividends tend to demonstrate they’re stable and in a strong cash flow position. For investors looking for security, dividend stocks are perceived as a relatively low-risk investment. 

Having a dividend payment policy also forces a company to have a certain amount of financial discipline. When an organization has earmarked funds for dividends, they have to stick to their laid-out plans and resist taking on high-risk, experimental, or “power grabbing” projects that put the company at risk.

How to invest in dividend-paying stocks

Struggling With The Concept Of Dividend Stocks? Learn How To Invest In Them The Right Way - How to invest in dividend-paying stocks

When it comes to investing, the general rule for any asset class is “buy low, sell high.” The strategy for investing in dividend-paying stocks, however, is slightly different.

Instead of looking for the next Amazon or Microsoft, or trying to ride a stock on a wave of good news, the trick is to purchase shares in large, stable companies with a history of paying dividends. It’s even better if you can find companies that have steadily increased their payouts over a span of several years.

Below, I’ll give you step-by-step instructions on how to find opportunities and then begin purchasing your stock.

1. Open and fund a brokerage account

Before you can purchase dividend stocks, you need an account with a broker. Fortunately, there are plenty of online brokerages that let you trade with ease, so you don’t have to meet with a financial advisor.

In some cases, you can buy stocks directly from the company in what’s called a “direct stock plan.” While that allows you to avoid paying commissions to a broker, you’ll often still have to pay a fee to the company for this service.

Further, there are often restrictions, such as having to be an employee of the company or already owning the stock. And that’s just the tip of the iceberg. Usually, the shares can only be bought and sold under specific conditions, limiting your freedom and flexibility for trading.

With the ease-of-use and convenience of modern online brokerages, I recommend opening and funding an online brokerage account. Now comes the tricky part – finding the right brokerage for your needs.

There’s a lot to consider when it comes to choosing the best broker. Different brokerage accounts have different account minimums requirements, and there’s wide variation in services, perks, tools, and usability. 

All that said, the three I recommend for dividend stock investing are Robinhood, J.P Morgan Self-Directed Investing, and TD Ameritrade


Robinhood is an intuitive stock trading and investing app that offers zero-commission trades on thousands of investments.

The slogan behind Robinhood is “We’re on a mission to democratize finance for all,” which speaks to the company’s obsessive focus on keeping investing approachable.

Offer: Sign up today and link your bank account or debit card and you'll receive your first stock for free, valued up to $200!
  • Commission-free trading
  • Easy to use, well-displayed dashboard
  • No minimum account balances required
  • No bonds or mutual funds
  • Crypto fee transparency
Open Account
Advertiser Disclosure – This advertisement contains information and materials provided by Robinhood Financial LLC and its affiliates (“Robinhood”) and MoneyUnder30, a third party not affiliated with Robinhood. All investments involve risk and the past performance of a security, or financial product does not guarantee future results or returns. Securities offered through Robinhood Financial LLC and Robinhood Securities LLC, which are members of FINRA and SIPC. MoneyUnder30 is not a member of FINRA or SIPC.

Robinhood’s slogan, “democratize finance for all,” makes buying and selling stock accessible and straightforward for anyone. Their streamlined platform is easy to use, and you can get started with no minimum deposit. 

Not only that, but you can also invest in fractional shares. This means that if you’re starting out and dying to buy Apple stock, but you don’t have the amount to buy a full share, you can buy a portion of the stock for as little as $1. You can then walk into the Apple store like you own the place – keyword like. This gives you the flexibility to invest not only in companies or ETFs but also in dollar amount. You can purchase fractional shares in Robinhood either by specifying dollar amount (example $10) or amount in shares (0.5 for half of a share). Fractional shares receive dividends just like a full share would, only instead proportional to the amount you own, and both are eligible for dividend revinestment with Robinhood.

If you’re just getting started with trading, Robinhood may be an ideal place to start and that’s why it’s one of the best brokerage account options we recommend for beginners.

» Open an account with Robinhood. 

One of my other top choices, J.P. Morgan Self-Directed Investing, is, as you can likely tell from the name, run by J.P. Morgan Chase.

Like Robinhood, J. P. Morgan Self-Directed Investing charges no commissions on trades (with the exception of options contracts) and has no minimum account balance starting from day one to open an account. J.P. Morgan Self-Directed Investing offers plenty to help new investors ease into trading, from a clean and simple interface to a dedicated customer support line in case anything goes awry. Plus, if you’re already with Chase, you’ll love how simple and seamless adding a J.P. Morgan Self-Directed Investing account to your dashboard will be.

You’ll be provided with the option to reinvest dividends with J.P. Morgan Self-Directed Investing to take advantage of the benefits we expound on below.

» Open an account with J.P. Morgan Self-Directed Investing.

TD Ameritrade

TD Ameritrade is one of the biggest online brokers in the market that offers a comprehensive trading experience. Whether you are an experienced trader or just starting your investment career, TD Ameritrade will appeal to you because of its easy user interface and advanced investor options.

  • Comprehensive trading options for diversification
  • Great for new or experienced traders
  • Active and reliable mobile trading app
  • Does not offer international stock trading
  • Different trading platforms for various commodities
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TD Ameritrade frequently makes us ‘best of’ lists by offering a robust trading platform, free research, and good customer support to back up their service. Most trading platforms tend to attract beginner or advanced traders, partially by aim, so it’s refreshing to say that TD Ameritrade caters well to both.

TD Ameritrade offers dividend reinvestment, free of charge, on most exchange-listed and NASDAQ stocks, ETFs, mutual funds, and ADRs. No commissions or services fees apply on that service and they even allow you choose between full or partial enrollment in the event it’s preferred to receive some of the dividends back to you in cash.

» Open an account with TD Ameritrade.

2. Look for quality, stable companies

As a general rule, companies that pay dividends are stable, with a long track record of success. However, that’s not always the case, so you still have to do your research. 

You probably have an idea forming in your head already. Brands that are household names or products you use every day are most likely publicly traded companies with a history of paying dividends.

In fact, many large companies pay dividends. Currently, 84% of the companies in the S&P 500 index pay dividends.

To give you some guidance on how to make your selections, I turn to Warren Buffett, arguably the most successful investor of all-time. Instead of following trends and media frenzy, Buffett takes a holistic approach in his analysis, aiming to understand what drives a company’s earnings and how viable they are as a business.

He also believes in investing for the long-term, famously saying:

“If you aren’t willing to own a stock for 10 years, don’t even think about owning it for 10 minutes.”

To give you a more specific framework, here’s a glimpse of Buffett’s methodology to company analysis:

Company performance

There are many stats to look at when evaluating company performance, but a shareholder’s return on investment is one of the most telling. In the stock trading world, this figure is represented as ROE (return on equity). It’s calculated by dividing net income by shareholder’s equity.

Return on Equity = Net Income / Average Shareholders’ Equity

You can find these figures on the company’s balance sheet.


Debt isn’t necessarily a bad thing. Companies often use it as a lever to grow. However, if you’re looking for stocks that are going to pay the highest dividends, you’ll want to know what a company’s debt-to-equity (D/E) ratio is. If it’s on the high end, the company will have to divert profits to serving that debt instead of paying dividends.

Debt-to-Equity Ratio = Total Liabilities / Shareholders’ Equity

Profit margins

Profits are vital for any business to operate in the long-term, and in order to pay dividends, a company must be profitable. The key to look for is a steady or increasing profit margin. When you see that, dividend payments are likely to continue and even rise. However, a decreasing profit margin can put future dividend payments in jeopardy.


Making a data-driven investment decision means you have to have plenty of data. Buffett suggests putting your money into companies that have been public for at least 10 years.

Reliance on commodities

No one operates in a bubble, but being reliant on commodities with uncertain supply can put a company’s profits at risk. Specifically, companies that are reliant on oil and gas for their operations are vulnerable when the price of that commodity rises.


And finally, the price of a company’s stock is also a vital consideration. How do you know if a stock is priced correctly, it’s overvalued or undervalued? It starts by determining the intrinsic value of the company. And that’s where the magic happens. Keep reading; I’m covering that next.

3. Research the company’s financials to find undervalued stocks

Finding undervalued stocks is a treasure hunt. An undervalued stock is one that is trading for less than it’s worth. By identifying these stocks, you can pick them up at a discount. 

It’s kind of like shopping for designer clothes on the clearance rack. Except, these stocks aren’t out of season.

One of the reasons that a stock is undervalued is because investors acted irrationally on financial news. When a story is good or bad, investors tend to pull the trigger and buy or sell stock based on a single story. The trading volume increases and the momentum accelerates in one direction. And, when the markets overreact, you can find some incredible opportunities.

So, how do you distinguish between an undervalued or appropriately valued stock? There are a couple of key metrics to look for:

  • Price-to-book (P/B) – This ratio is the total value of a company’s assets divided by the stock price. When the stock price is lower than the current value of the assets, that’s a potential sign that the stock is undervalued.
  • Price-to-earnings (P/E) – The P/E ratio compares the market value of each share to the earnings per share. Expressed as a ratio, higher numbers indicate a potentially overvalued stock. You’ll want to compare historical trends as well as compare your potential stock target to other companies in the same industry.
  • Free cash flow – Cash flow is the lifeblood of a business. It indicates that there’s money left over after all expenses have been paid. This number shouldn’t be taken as gospel without looking at the quarterly or annual reports and income statements and understanding how the business reports depreciation and other line items. However, you can get a good idea of cash flow by looking at the cash flow from operating activities on the statement of cash flows.

As you can imagine, this process can be tedious and laborious. To help simplify it and allow you to see these figures at a glance without having to dig too deep, you can use a stock market quote website that calculates and reports all of this for you in real-time.

There are a variety of free and paid tools that do this task. My current favorite is Yahoo! Finance. There’s a free version that’s fully functional and a premium version that allows you to go back into 40 years of financial history.

4. Read the stock’s quote

As you get ready to buy a dividend stock, you’ll want to look at more than just the latest market price and the last dividend payment. To execute the trade, you’ll also have to evaluate and understand real-time information that’s displayed in your trading platform.

You can also look at daily charts using tools like Yahoo! Finance to get this information.

For investors that want to make money with dividends, checking the forward dividend and yield numbers is going to give you a look at what you can expect to earn. Most quoting systems will show you this information while also specifying how often dividends are paid.

There are some other numbers to get acquainted with, especially when you start trading in real-time.

  • Ask – Also called the offer price, this represents the lowest price that someone who owns the stock is willing to sell it for.
  • Bid – The highest dollar amount that a buyer is willing to pay for the stock.
  • Last Price – Also called market price, this is the price that the stock last traded at.
  • Volume – The volume is the number of shares traded in a day. High volume means that there are plenty of buying and selling opportunities for the stock, which is also referred to as liquidity. The more liquid a stock, the easier it is to buy or sell because more people that want in on the action.
  • Beta – With dividend stocks, you’re looking for stability, not volatility. Beta is a volatility measurement that shows how much a stock is moving compared to the overall market. When the number is greater than 1, it means that it’s more volatile than the market.

5. Place your order

The investing world can get complicated, and there are a lot of ways to structure a trade. When you’re getting started, I recommend sticking to the four most common order types:

  • Market Order – When you’re ready to buy the stock, you issue a market order. This means that the stock will be bought immediately on your behalf. Keep in mind that markets move quickly, so the bid you put in might not be the exact price that the order is executed at.
  • Limit Order – For investors that want more control over at what dollar amount their order is executed, they can specify a limit order. This puts a cap on what they’ll spend on a trade. For example, if you want to buy a stock for no more than $20, you would place a limit order.
  • Stop Order – Also called a stop-loss order, this is when you specify to buy or sell a stock when it reaches a specific price. This price is the “stop price.”
  • Buy Stop Order – While a stop order specifies instructions for buying or selling a stock, a buy stop order is on the buy-side only. This is more common in the realm of shorting stocks because it helps limit losses or protect profits. It’s specified above the current market price.

6. Take advantage of DRIP investing

When the company you own stock in pays dividends, you have two choices – take it as a deposit to your brokerage account or reinvest the dividends in the same company’s stock. A DRIP, short for dividend reinvestment plan, has several benefits:

You take advantage of compound interest

If you’re a long-term investor, then you’ll see your investment in a stock multiply by reinvesting the dividends instead of cashing out. You won’t get rich overnight, but if you park your money in a dividend stock for 10+ years and continue to reinvest the dividends, you’ll start to see the compounding benefits.

DRIP gives you fractional shares

Instead of waiting until you have the money to purchase a full stock share, dividend reinvestment allows you to get portions of the stock and continue to build ownership.

7. Monitor, rebalance, and find new stocks as necessary

It can be tempting to make a one-time stock purchase and let a DRIP go to work for you on autopilot. However, your portfolio can shift even if you don’t make any changes to your stock holdings.

Whenever you invest your money, it’s a smart idea to keep an eye on how your stocks are performing. This doesn’t mean chaining yourself to a triple monitor and watching every price fluctuation like a hawk. It does mean doing a sanity check here and there. 

The brokerage accounts I recommended all have mobile trading platforms, so you can monitor your investments daily from your phone.

Assuming your portfolio is mostly or exclusively stocks, you should probably seek out diversification opportunities. There’s nothing wrong with holding only dividend stocks, but they should be in different sectors so that you can hedge your bets.

So why should you invest in dividend stocks?

Struggling With The Concept Of Dividend Stocks? Learn How To Invest In Them The Right Way - So why should you invest in dividend stocks?

Dividend stocks get a bad rap for being dull and low moneymakers. If you choose your dividend stocks wisely, though, nothing could be further from the truth.

They’re also known as being an ideal investment vehicle for older people, and while that’s true, younger generations are also beginning to see the value of generating steady income in an asset that also appreciates.

Here are the four main benefits of dividend stocks that demonstrate why they’re a smart buy for investors.

  1. Dividend stocks are the ultimate form of passive income. You get paid regularly just for owning a stock. Once you do the heavy lifting of making the trade, your work is over. You can sit back, relax, and watch the earnings come in.
  2. Unlike day traders and penny stock evangelists, investors that choose dividend stocks don’t have to watch the market like a hawk. They can check their shares once or twice a day (or week) to ensure that the company hasn’t been liquidated or sued. Then they can relax knowing that they invested in a business that’s in it for the long haul. There are no sketchy startups or fly by night operations in the realm of dividend stocks.
  3. With dividend stocks, you get to take advantage of compound interest by utilizing a DRIP (dividend reinvestment plan). On autopilot, your money will grow over time.
  4. Dividend stocks offer a reliable stream of income. This benefit is particularly relevant for retirees looking for cashflow during their golden years. 


Though investing in dividend stocks is a potentially lucrative investment strategy, please keep in mind that there’s no guarantee that you’ll make a positive return. Your ending may not match how it did for Warren Buffet and his beloved, Coca-Cola.

The stock could drop more than what you get paid in dividends. The company could go out of business. Or, the company could stop slash dividends or stop paying them altogether (GE is one of the more notable companies to do this).

However, if you take some time to learn the basics, you’ll know more than 99% of your peers. And, I hope you’ve come to the realization that investing in dividend stocks isn’t just for retirees. 

If you’re looking to start a retirement fund, choosing the right dividend stocks and holding them for the long-term could be your ticket to true financial freedom in your golden years.

Hopefully, this guide equipped you with the knowledge of what to look for in a company to get started with this investment strategy. By picking stocks that yield the highest returns for your portfolio, you’ll put more money in your pocket long-term.

About the author

Chris Muller

Chris has an MBA with a focus in advanced investments and has been writing about all things personal finance since 2015. He’s also built and run a digital marketing agency, focusing on content marketing, copywriting, and SEO, since 2016.